The Tipping Point

We've all heard about being in the wrong place at the wrong time, but what happens when we're in the right place, with the right people at the right time? Well this is what Malcom Gladwell considers the right circumstances to make and idea or something else into a trend. The name he ahs given to theese circumstances is the "tipping point." The tipping point has three main things that contribute to th rapid spread of one of these ideas. These are the law of the few, consisting of mavens, connectors and salesman. Mavens have highly valued opinions and simply share the information they know with friends or family. Connectors are people with lots of friends and who help information spread quickly through people. Salesman are people who are very talented of convincing others of something, they convince other peoples of something very subtly. The second of these contributors is the stickiness factor which is what causes the idea or trend to stay in the mind of the people around. Lastly there is the power of context. If the context in a situation is not right it is very unlikely a trend will actually take place. One example of when the tipping point came into play is with Hush Puppies, a popular brand of shoes in the 1990's. These shoes were popular, for a short period of time, but soon all of this went away until in Manhatten a few people started to wear them again. Almost imediatly sales on the shoes skyrocketed and they became popular again. This is all because a few people wore them and a lot of people saw them. The tipping point is something people have been able to use to turn into an important part of their marketing strategies. Whether on social media, or used in another way by following trends of the tipping point people can find the ideal way to advertise their product and gain popularity on it. The tipping point is a great example of how people react in a situation with other people. Maybe someone will not buy the pair of shoes on their own, but once they see other people wearing them they will choose to buy them because they are following what other people have done. This is just one way of showing how much people rely on eachother for trends, information or ideas.


https://www.thoughtco.com/malcolm-gladwell-tipping-point-theory-3026765

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